In July 2012, I found my work circumstance vastly different from what they had been. The company that employed me was acquired, and I found myself one of two executives retained by the acquiror.
Overnight, literally, I had to get strategic about assessing my unique strengths, developing a compelling personal brand, and ensuring that the new leadership team recognized the contribution I could make.
Crafting a personal branding was a fantastic exercise, and one that became something I was passionate to facilitate for others.
What if you could experience:
- Strategic focus for personal and professional development
- A boost in your image and a way to open new doors with confidence
- New-found determination that comes from self-awareness and proactive positioning
- A plan for consistently delivered on your brand and where you want to go next
- A knowing of what sets you apart, enables you to build trust and how to lead from your values
What is Personal Branding?
Personal Branding is the proactive act of establishing how your unique combination of skills, experiences, values and strengths make you who you are. It establishes a framework for how you present yourself to the world and take ownership for your reputation.
Your reputation is one of the most important assets you have. And you cannot leave that asset to the status quo or chance. The days of believing someone else will market you for advancement, thinking everyone know what you are about or relying on great work to move ahead are days long gone.
The world today is dynamic with change always knocking on the door, whether it be an new job, new company, new boss, career change, job search or cultural shift. “My reputation suited me just fine in the past” can no longer be your mantra. Your mindset has to be one of strategically managing your career and taking actions to guide it forward.
Making sure you are sending the right messages and signals is key to having others understand what makes you unique, how your talents are best leverages and what values you bring to your leadership.